8 ways to
Test Your Website
Your website is the "storefront" of your business (even if you have a literal storefront, too). Your website needs to attract customers and keep them coming back for more.
So pull up your website and ask yourself a few questions:
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Where do your eyes go first?
You only have a few seconds to capture the attention of your audience...make sure they're seeing something important. |
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Can you tell what the website is about?
Again, you only have a few seconds to communicate your unique value, so be clear and compelling. |
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Is important information above the fold?
Make sure your opt-in forms and Unique Selling Proposition are available without scrolling down. |
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Are the benefits highlighted?
Your visitors want to quickly learn "what's in it for them." Spell out the benefits clearly on the homepage. |
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Is there a clear call to action?
If they like what they see, prospects need to know what to do next. It can be to buy now, start a free trial, or simply download a free report. |
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Are the colors and font distracting?
Jarring colors, quick animation, and gaudy fonts can really be distracting. And if your visitors are distracted, they'll click away. |
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Do you feel personally connected?
Consumers want to buy from people, not machines. Connect with your prospects by being honest, straightforward, and using a conversational style. |
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Are there links to social media?
Many people want to do a little more research before buying. Linking to social media sites gives your potential customers another glimpse into your company (and perhaps a few testimonials from other customers). |
Once you determine a few areas where you can improve, develop a plan to start implementing changes. You don't have to do them all at once - just do a few at a time until you have a website that really converts.
